Activate people and spaces by initiating, promoting and matchmaking activities to change an inert situation. First of all, initiate by taking the lead to make something happen and, thus, activating stakeholders to become engaged. Then, promote by raising awareness of the potentials of an underused space or the importance of a challenge to be addressed. Finally, develop a step by step practice that have not a 'ready-made' action plan or a predetermined final stage to be reached.